Business operations - Implementation, communications and sales

Once the business model has been defined, the corporate design decided and the business created, the founder moves on to the next step: business operations.

Business operations - Implementation, communications and sales

The task now is to implement the business venture and to generate revenue with the relevant product or service. This process often begins with the development of a prototype, followed by a successful market entry. This is followed by active marketing and targeted customer contact to achieve the desired growth.

Depending on the industry and the product, strategic, targeted communication and marketing measures followed by active acquisition and sales are crucial to the success of a company.

Consulting and Coaching

Entrepreneurs Without Borders
The organisation implements projects in the fields of business start-ups, business consulting and training as well as education and parental advisory
Entrepreneurs Without Borders

Working group of immigrant entrepreneurs
The association offers information and advising services for entrepreneurs, in addition to a variety of continuing education options
Working Group of Immigrant Entrepreneurs

Free start-up advice and seminars on topics such as the design and marketing of websites, as well as the choice of web addresses.
.hamburg (german)

Otto Dock 6 is a venture client unit. As a startup you offer solutions for complex problems of the company and can test your services and products on the platforms of the e-commerce company Otto.
Otto Dock 6

Fintech Hamburg - Initiative des Finanzplatz Hamburg e.V.
Forum for FinTechs and the financial industry from Hamburg. The goal is to strengthen Hamburg as a financial center, to network and to drive innovation.
Fintech Hamburg


A coherent communication and marketing strategy will lead to public attention – not only among potential clients and customers, but also among investors and disseminators. Even with a small marketing budget there are various cost-efficient ways for new enterprises to advertise themselves.

Participation in international fairs in Germany
Information on public funding that permits young innovative enterprises to exhibit at German and international trade fairs at reduced prices (Info on English site not the same as German one; best to contact Association of the German Trade Fair Industry)
Association of the German Trade Fair Industry

Client acquisition/sales

Continuous client acquisition is the key when it comes to ensuring a lasting market presence and increasing sales, and thus revenue, in the long term.

hei. coaching programme "Advertising" and "Internet & Social media"
Various seminars relevant for entrepreneurs. Participants can receive a subsidy of up to 500 €
hei. Hamburger ExistenzgründungsInitiative [PDF, german]

Artificial Intelligence

The AI community in Hamburg's metropolitan region is lively and has huge potential. Various networks and associations promote knowledge and broad use of artificial intelligence in companies in the region.

Artificial Intelligence Center Hamburg e.V. (ARIC)
ARIC acts as a connector between research and practice in the field of AI, offering a wide variety of formats and workshops, as well as bundling various contacts on the topic.

AI.Hamburg pools international expertise for companies and startups in the AI field and offers overview, information and courses.

Hamburg AI Communitity
Hamburg.AI is an spin-off of CITY.AI (, an initiative that aims to bring the topic of artificial intelligence even more into the public eye through events and to network the protagonists of the AI scene.
Hamburg AI

KI Bundesverband
The KI Bundesverband is Germany's largest AI network and is made up of more than 250 innovative SMEs, startups as well as experts who focus on the development and application of technologies based on artificial intelligence.
KI Bundesverband Hamburg
The information platform is an alliance of Hamburg universities for computer science. The goal is to expand top-level computer science and establish Hamburg as a top computer science location. Hamburg


A German platform that centrally maps the startup ecosystem and provides a comprehensive overview startup scene. Startbase improves the availability of information and promotes networking among ecosystem participants.
The startup platform maps deals, jobs and co-founders. The goal of is to bring startups together with companies or new personnel to foster innovations of tomorrow. (german)

Sector overview platforms 

Global database with ecosystem data
The platform provides data on startups, innovation, high-growth companies, ecosystems, and investment strategies.
Dealroom platform

On this site, all new and current startups in Germany are collected. Startupdetector provides informations about the entire startup ecosystem.
startupdetector (german)

The dashboard provides data on innovative companies that can be used for investor searches or market research.