Business operations - Implementation, communications and sales

Once the business model has been defined, the corporate design decided and the business created, the founder moves on to the next step: business operations.

Business operations - Implementation, communications and sales

The task now is to implement the business venture and to generate revenue with the relevant product or service. This process often begins with the development of a prototype, followed by a successful market entry. This is followed by active marketing and targeted customer contact to achieve the desired growth.

Depending on the industry and the product, strategic, targeted communication and marketing measures followed by active acquisition and sales are crucial to the success of a company.

Entrepreneurs Without Borders
The organisation implements projects in the fields of business start-ups, business consulting and training as well as education and parental advisory
Entrepreneurs Without Borders

Working group of immigrant entrepreneurs
The association offers information and advising services for entrepreneurs, in addition to a variety of continuing education options
Working Group of Immigrant Entrepreneurs


A coherent communication and marketing strategy will lead to public attention – not only among potential clients and customers, but also among investors and disseminators. Even with a small marketing budget there are various cost-efficient ways for new enterprises to advertise themselves.

Participation in international fairs in Germany
Information on public funding that permits young innovative enterprises to exhibit at German and international trade fairs at reduced prices (Info on English site not the same as German one; best to contact Association of the German Trade Fair Industry)
Association of the German Trade Fair Industry

Facebook-site #30u30
Initiative for young professionals in the public relations and communication sector. Feel free to contact members if you need concrete help in terms of PR or communication for your startup.

Client acquisition/sales

Continuous client acquisition is the key when it comes to ensuring a lasting market presence and increasing sales, and thus revenue, in the long term.

hei. coaching programme "Advertising" and "Internet & Social media"
Various seminars relevant for entrepreneurs. Participants can receive a subsidy of up to 500 €
hei. Hamburger ExistenzgründungsInitiative (german)