Joint Hamburg Pavilion at the MIPIM

Hamburg to present its future high-profile real estate projects at the MIPIM in Cannes

Joint Hamburg Pavilion at the MIPIM

From 15 to 18 March 2016, the world’s real estate scene is going to experience Hamburg’s new landmark – the new Elbphilharmonie Hamburg – at the MIPIM, the international real estate event in Cannes, France. The Elbphilharmonie concert hall is one of the most glamorous and bold upcoming real estate projects in Europe for 2017. This unparalleled architectural icon will travel to the Mediterranean shores to present itself at the MIPIM trade fair. Hamburg continues to be one of Europe’s most attractive markets: most recently, the city scored top positions in various international investors’ rankings. In concert with the neighbouring HafenCity Hamburg project and other projects, the Elbphilharmonie represents Hamburg’s urban development strategy “More City in New Places” – which will also be this year’s motto for Hamburg’s presentation at the MIPIM.

The presentation of the Elbphilharmonie Hamburg in Cannes also reflects the latest figures, which confirm that Hamburg is a particularly promising destination for the real estate industry. This week, Hamburg was announced as one of the top five “Large European Cities” in the “European Cities and Regions of the Future” ranking published by the fDi Magazine (Financial Times Group). In its global analysis from last December, the international real estate services firm Jones Lang LaSalle also listed Hamburg in its “New World Cities” category as one of three German cities besides Berlin and Munich. Last but not least, Hamburg was ranked in second place just after Berlin in the latest ranking on Europe’s hottest locations for real estate investments conducted jointly by PwC and the Urban Land Institute. The Joint Hamburg Pavilion at MIPIM will provide insights into the strategy of this success story and to meet some of the most important stakeholders from the Hamburg Metropolitan Region.

Elbphilharmonie Hamburg – the city´s new landmark

Exceptional location, innovative architecture, overwhelming sound, and programmatic vision – the Elbphilharmonie will take Hamburg’s cultural scene to new levels. Its impressive silhouette has already become Hamburg’s new icon. The spectacular concert hall will be officially inaugurated on 11–12 January 2017. Situated in the heart of Hamburg’s port, it serves as a link between the modern maritime architecture of the HafenCity Hamburg, Europe’s largest inner-city development project, and the historic brick buildings of the Speicherstadt warehouse district, Hamburg's UNESCO world heritage site. Designed by Swiss architects Herzog & de Meuron, the Elbphilharmonie building rests on 1,700 reinforced concrete piles in the Elbe stream, incorporating three concert halls, a hotel (operated by Westin Hotels & Resorts), 45 exclusive apartments, and the Plaza viewing platform. Extending over 4,000 square metres at 37 metres above sea level, it offers a 360° panoramic view of the city.

The interplay between the archaic appearance of the former cocoa warehouse and the bold curve of the dazzling glass corpus is the architectural calling card of the Elbphilharmonie. Old and new conjoin in an exciting synthesis. Its unique sparkling glass façade consists of 1,100 individual window panes. A masterpiece of engineering, the surface covers a total of 16,000 square metres. The centrepiece of the building is the Grand Hall – a world-class concert hall with 2,100 seats that is elevated 50 metres above sea level – providing a spectacular stage for Hamburg’s vibrant music scene and stars from all over the world. Following the concept of vineyard architecture, the orchestra will be situated in the middle of the auditorium, with the rows of seats rising up around them in steep tiers. The hall is a structural masterpiece. For soundproofing reasons, the 12,500-tonnes hall rests on 362 sets of giant springs and is thus isolated from the rest of the building. To ensure perfect acoustics, a special surface has been developed by internationally renowned Japanese acoustics specialist Yasuhisa Toyota. Known as the White Skin, it consists of a total of 10,000 gypsum fibre panels, moulded to precision based on intricate 3D calculations to ensure optimal and targeted sound distribution. More information can be found at www.elbphilharmonie.de.

Urban development offers new opportunities and attracts more international investors

Hamburg is one of Europe’s most liveable cities and an international business hub for northern Europe – with the highest capita per head of Germany’s federal states. This waterside metropolis offers a stable real estate market, while elsewhere international markets are drifting. Urban development projects such as the HafenCity Hamburg or “Mitte Altona” make Hamburg a unique location for real estate investment.

Hamburg is currently turning its focus towards the east and is inviting the public to join the debate. Following the expansion of its inner city through the HafenCity urban development project, the revitalisation of the Elbe islands and Harburg’s inner port through the “Leap across the Elbe“ strategy, a third major development project will now bring Hamburg’s eastern districts closer to the city. Within the framework of the concept “Stromaufwärts an Elbe and Bille”, the industrial suburb of Billbrook will also be subject to modernisation. The debate on Billbrook’s development prospects is currently in full swing. The economic potential of the area is to be further strengthened in order to create modern and sustainable jobs. By highlighting their profile and by improving the quality of life, the industrial quarters of Rothenburgsort and Billbrook are to be transformed into magnets for modern industrial enterprises.

In 2015, international investors accounted for 56% of transaction volumes, thus passing the 50% mark for the very first time. Meanwhile, foreign investment is twice as high as on the five-year average. International players invested some 2.37 billion euro, while German agents accounted for 1.87 billion euro. This fact not only demonstrates the attractiveness of the Hamburg real estate market, but also clearly shows that Hamburg’s longstanding presence at leading real estate fairs such as MIPIM and EXPO REAL is bearing fruit. In the latest ranking by PwC and the Urban Land Institute on Europe’s top spots for international property investment, Hamburg is ranked second after Berlin. Dublin, Madrid, and Copenhagen follow in ranks three to five.

Joint Hamburg Pavilion at the MIPIM

At the MIPIM 2016, exhibitors at the Hamburg stand will include the Free and Hanseatic City of Hamburg and its municipal partners Landesbetrieb für Immobilienmanagement und Grundvermögen (LIG), IBA Hamburg GmbH, HafenCity Hamburg GmbH, and HWF Hamburg Business Development Corporation mbH. Corporate partners of the joint stand include Angermann Investment Advisory AG, BECKEN Immobilien, Deutsche Immobilien AG, Drees & Sommer, ECE Projektmanagement G.m.b.H. & Co. KG, Europa-Center AG, Grundstücks- und Wohnungsgesellschaft FIDES GmbH, Grossmann & Berger GmbH, Hamburger Sparkasse AG, HANSAINVEST, HSH Nordbank AG, MOMENI Immobilien Holding GmbH, Procom Unternehmensgruppe, Quantum Immobilien AG, Rheinmetall Immobilien GmbH, VITZTHUM Projektmanagement GmbH, as well as Warburg-HIH Invest Real Estate GmbH. The central real estate committee ZIA Zentraler Immobilienausschuss will be present as Hamburg’s institutional partner. The joint Hamburg Pavilion is organised by the HWF Service GmbH.

More information and all events at the Hamburg stand during MIPIM 2016 can be found online at www.hamburg-economy.de/mipim/.

About the MIPIM Cannes

MIPIM is the world’s leading property market event where decision-makers from the real estate industry meet. For exhibitors and visitors, the MIPIM offers the opportunity to build lasting relationships, to present projects, to develop ideas and to lay the foundation for fruitful collaborations. The MIPIM allows participants to gain a unique overview of the global market, to promote themselves internationally, and to present outstanding projects.

 

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