Hamburg Relies on Green Buildings

Joint appearance at Expo Real 2010 trade show

Hamburg Relies on Green Buildings

Europe’s biggest trade show for commercial real estate and investment, EXPO REAL 2010, increases its number of exhibitors compared to last year: Close to 1,600 companies will be showcased in Munich from 4 to 6 October 2010. Sustainability is at the heart of Hamburg’s joint appearance organized by the HWF Hamburg Business Development Corporation. The "European Green Capital 2011" puts itself forward as an eminently livable metropolis, and also presents a film about the Elbe Philharmonic hall to underscore its significance as a centre of culture. 46 exhibitors and four sponsors make for strong participation at this year’s joint Hamburg Stand. Apart from the traditionally robust presence of investors, developers and financiers, virtually all sectors of the real estate business are represented (Hall B2, Stand 430).

"For Hamburg as the European Green Capital 2011, sustainable construction is an essential factor in achieving our ambitious climate protection targets," according to Hamburg’s Minister of Finance, Carsten Frigge. "As one of Europe’s leading economic centres we are setting standards in sustainable urban development, as exemplified by the International Building Exhibition IBA Hamburg and HafenCity. In Hamburg, you can experience first-hand that building can meet the most stringent climate protection standards and at the same time produce exciting architecture."

The guiding theme, sustainability, is particularly evident in the presentations of Hamburg’s pre-eminent urban development projects, HafenCity and the International Building Exhibition IBA Hamburg. "HafenCity Hamburg is featured at Expo Real as a best-practice model for ecologically sound inner-city development. Furthermore, its sustainability strategy is undergoing continuous enhancement and adaptation to the newest requirements. And the course has been set for the years ahead: The revised master plan for the eastern quarters will ensure that HafenCity’s green character, effective land occupancy, and the quality of the buildings themselves, are increased even further," as Jürgen Bruns-Berentelg, CEO of HafenCity Hamburg GmbH, explains. Uli Hellweg, IBA Hamburg GmbH chief executive, adds: "We are implementing examples of urban development that rise to the challenges of climate change. For instance, one of our four model building sites in Wilhelmsburg-Mitte showcases ‘smart material’ houses: materials, material systems and products which not only react to environmental conditions in a flexible manner, but which also are eco-friendly throughout their entire life-cycle." IBA Hamburg initiates and markets innovative construction projects on city-owned land and offers interesting investment opportunities on the Elbe islands.

"Hamburg has more potential than other cities," as Uwe Jens Neumann, CEO of the HWF Hamburg Business Development Corporation, states. "The city’s real estate market has recovered markedly over the first half of the year. The positive trend following the Credit Crunch continues." In the first two quarters, brokerage houses generated sales of approximately EUR 505 million in Hamburg’s investment market for large-scale commercial properties, according to Grossmann & Berger. That is more than double the volume achieved in the same period of the previous year (EUR 230 million). In the view of foreign investors, too, the market has regained its stability. The proportion of foreign buyers has again risen to one-third. Office complexes in downtown Hamburg are particularly sought-after. Retail space ranks second, followed by logistics real estate. The rentals market has also been reinvigorated. The logistics industry alone saw a first-quarter increase in lease volume of 68 percent compared to the same period in the previous year, totalling 114,500 sqm of distribution and storage space. This clearly puts Hamburg in the lead ahead of Berlin and Frankfurt.

"We are relying on Hamburg’s strength as a livable metropolis and designated European Green Capital. The motto ‘Hamburg, a place for your visions’ signifies that the Real Estate Management department is breaking new ground to attract domestic and international investors to Hamburg," as Thomas Schuster, head of the City of Hamburg's Real Estate Management department, states. "The City will make a greater number of properties from its diverse municipal real estate portfolio for commercial and office space available on the open market. Tenders will increasingly consider such criteria as ‘green standards’, intended use, and quality in terms of urban architecture."

Hamburg’s joint appearance at Expo Real this year features 46 exhibitors and 4 sponsors. New participants are KWG Kommunale Wohnen AG, MIKS Konzepte, Bouwfonds Immobilienentwicklung GmbH’s Hamburg branch, Hamburger Hafen und Logistik AG Segment Immobilien, Strempel & Große Ingenieursgesellschaft mbH, Reasult BV from the Netherlands with a branch office in Hamburg, and the Wegner group. Apart from a traditionally strong attendance by investors, developers and financiers, virtually all sectors of the real estate business are again represented at the Hamburg Stand.

The vitality of Hamburg’s real estate business is underscored by the fact that even in difficult times the joint Hamburg Stand has grown to 555 sqm, which noticeably exceeds last year’s 527 sqm. The 28-sqm Business Lounge even had to be installed outside the Hamburg Stand to make room for an unprecedented number of seven closed company lounges in which confidential talks can be held.

EXPO REAL
EXPO REAL, the 13th International Trade Fair for Commercial Property and Investment, is being held at the New Munich Trade Fair Centre from 4 to 6 October 2010. It is a key networking event for interdisciplinary and international projects, investment and finance. It caters to the full spectrum of the property sector, offering an international networking platform for markets spanning from Europe, Russia and the Middle East to the United States. The fair´s extensive programme of conference events, featuring some 500 speakers, gives participants valuable insight into the latest trends and innovations in the property, investment and finance market. Around 1,600 exhibitors are expected to take part in EXPO REAL 2010. In 2009 EXPO REAL attracted 1,580 exhibitors from 34 countries and 21,430 visitors from 73 countries. The total number of participants, including the representatives from the exhibiting companies, was over 36,000. The statistics for EXPO REAL are audited by an independent accountant on behalf of the Gesellschaft zur Freiwilligen Kontrolle von Messe- und Ausstellungszahlen (FKM, Society for Voluntary Control of Fair and Exhibition Statistics).