Shaping a new city

First-class perspectives for the real estate industry in the Hamburg Metropolitan Region

Shaping a new city

Europe’s largest trade fair for commercial property and real estate investments EXPO REAL will be the showcase of the international real estate industry 7-9 October in Munich. "Shaping a new city" is the central claim of the Hamburg stand. Uwe Neumann, CEO of HWF: "Hamburg is a growing city, expecting to attracting some 100,000 inhabitants over the next decade. Accordingly, the city-state is currently expanding its infrastructure. This result in a wealth of opportunities for the real estate industry." 44 exhibitors and six sponsors joined the stand of the Hamburg Metropolitan Region. For the first time, the stands of the states of Hamburg and neighbouring Schleswig-Holstein will jointly present their assets in a magazine.

Economy and population are steadily growing in Hamburg, creating an attractive environment for the real estate industry. "A large housing programme, innovate urban development programmes and ambitious climate protection policies provide national and international investors with bright perspectives", explains Dr. Peter Tschentscher, Minister of Finance. "Hamburg not only offers the space, but also the economic base for your visions", the Minister continues.

With HafenCity and the International Building Exhibition IBA Hamburg, Hamburg is hosting two major urban development projects in Europe. Both projects reflect two different aspects of a key challenge faced by many European cities. How could large cities grow in a truly European way without abandoning their traditions and qualities? In the presentation year 2013, the International Building Exhibition IBA Hamburg showcases its projects both to international experts and the general public. In addition, HafenCity Hamburg presents its mid-term review after twelve years of construction.

In addition, Hamburg today still offers many attractive areas not yet fully developed or urbanised. Amongst them is Wilhelmsburg, the word’s largest river island after Manhattan. They also included the former Free Port, Hamm, Horn, Rothenburgsort and many other districts to be developed into vital inner-city neighbourhoods. Interested investors will find experts of HWF Hamburg Business Development Corporation and LIG Landesbetrieb Immobilienmanagement und Grundvermögen of the Hamburg Ministry of Finance as first point of contact in Munich.

Northern German co-operation

Hamburg is the driving economic force of its region. This was revealed by a survey recently presented by the Office of Statistics North. A fact that is flattering for the Elbe metropolis, but only half the truth. Even though the gross domestic product of the city is significantly higher than in its surrounding districts, it’s only in the interplay with its region that Hamburg is able to achieve its top position in Northern Europe. Therefore, Hamburg traditionally promotes its assets at EXPO REAL as the Hamburg Metropolitan Region. Many of the region’s business developers and promoters are partners of the Hamburg stand, with the stand of the neighbouring state of Schleswig Holstein being a direct neighbour. Thus, the trade fair magazine will feature both states as partners in a joint publication. Dr. Tschentscher, Hamburg Minister of Finance: "For a couple of years, the stands (sollte ergänzt werden, damit es im Ausland verständlicher wird: of Hamburg and Schleswig-Holstein) have been neighbours and jointly promoted the assets of the Northern German region at various locations. The co-operation between our two states is traditionally close and excellent. Even though our interests not always share the same goals, energy, traffic, science, tourism, urban and regional planning policies no longer end at state borders. Also, the business development corporations of both states closely co-operate. They always aim at finding the best solution for each company to enable it to fully develop and expand its business in our attractive business location in Northern Germany". Reinhard Meyer. Schleswig-Holstein’s Minister of Economic Affairs, Employment, Transport and Technology, adds: "Schleswig-Holstein and Hamburg have a lot to offer. This not only includes residential and commercial areas in immediate proximity to the water and versatile communal business spaces, but also land for development and large construction sites offering the opportunity for exclusive residential and commercial construction projects, hotels and close links to the prosperous Baltic Sea region. Together, both states are truly unique and committed to close co-operation, particularly in the northern parts of the Hamburg Metropolitan Region. The collaboration opens doors to a multitude of opportunities just waiting to be seized."

The Northern German co-operation is also central theme of an event at the Hamburg stand. Hamburg Marketing GmbH, Urban Land Institute Germany and the Regional Council for Economic Development of the Hamburg Metropolitan Region will thus jointly host the panel discussion "Hamburg Metropolitan Region – strong by the interplay of regional development and urban growth" on 7 October, 2.30 pm, at the Hamburg stand, which you are welcome to attend.

Joint stand well booked

The joint Hamburg stand at EXPO REAL reflects the industry’s positive conditions. Demand is high, offers for plots and premises are rare. Launched in the year 2000 with 100 square metres, the stand grew over the years to today’s exhibition space of 637 square metres. New partners at the Hamburg stand 2013 Arcadis / EC Harris, Hanseatische Immobilen Treuhand, Patrizia, pbr Planungsbüro Rohling, Europa-Center, and Völckers & Cie. You will find all stand partners listed at


EXPO REAL, the international for property and investment, has been held each October since 1998 in Munich. For three days, the entire industry will gather in one location at this business platform not to be missed.

Europe’s largest B2B show for property and investment offers best conditions for efficient networking and extensive opportunities for market orientation and analysis.

1,700 exhibitors will present their products and services offers on real estate and investments on 64,000 square metres of exhibition space.

The participants of EXPO REAL cover the entire value-added chain in the sector.

  • Project developers and project managers
  • Investors and financiers
  • Consultants and agents
  • Architects and planners
  • Corporate Real Estate Manager
  • Expansions managers
  • Representatives from economic regions and cities

A forward-looking conference programme will complement the trade show. In approximately 80 symposia, conference, and talks, 400 speakers will be exploring current trends and innovations of the property, investment and finance market.