Rebooting EXPO REAL: 51 local stakeholders at this year’s joint Hamburg stand

Three promising real estate startups from Hamburg at Munich-based trade fair

Rebooting EXPO REAL: 51 local stakeholders at this year’s joint Hamburg stand

Hamburg's real estate industry will be strongly represented at this year’s EXPO REAL. Overall, 51 companies, among them three startups, will be joining the Munich-based event from 11 to 13 October 2021. "With one of the most attractive markets for investors and project developers, Hamburg is in just the right place at Europe’s largest trade fair for real estate and investment: in terms of residential and commercial development, the city’s momentum is unabated,” said Hamburg’s Minister for Urban Development and Housing, Dr Dorothee Stapelfeldt. Delighted with this high attendance rate, Hamburg Invest’s managing director, Dr Rolf Strittmatter, added: "After one and a half years of the pandemic, stakeholders from the real estate industry are very much looking forward to holding face-to-face talks. While digital information events have become well established and will continue to take place, proper business relations require trust, which can best be built on personal encounters. Therefore, our partners really appreciate being able to meet on-site, and so do we." The joint Hamburg stand comprises 51 partners and is thus fully booked. As per safety regulations, table spacing has been increased and entrances have been broadened. As a result, the stand will be more open and airier than in previous years, while at the same time putting a cap on the number of partners involved.

Embracing innovative locations and industries of the future

Hamburg’s science and research landscape comprises many locations where ideas are translated into innovations, and the districts of Harburg and Altona are particularly relevant in this regard. The Harburg district, which is home to the Hamburg University of Technology, has a strong track record as a centre of innovation, and Altona is currently developing Science City Hamburg Bahrenfeld – one of Hamburg's boldest infrastructure projects of the coming decades. It integrates science, research and teaching, as well as business and urban development. In collaboration with Hamburg Invest, additional settlement opportunities are currently being created for research-intensive companies in particular. These will be located in the vicinity of DESY, and especially in the Altona Innovation Park. With DESY as the local anchor institute, the City of Hamburg, the Bahrenfeld research campus and European XFEL are thus establishing an ecosystem that combines research, teaching and innovation in a unique way.

When it comes to urban development projects, HafenCity Hamburg GmbH is currently in charge of as many as four centrally located development ventures: HafenCity Hamburg, Grasbrook, Billebogen, and Science City Hamburg Bahrenfeld. While each of these have their very own locational and development logic, Hamburg’s urban development guidelines apply equally to all four ventures. The HafenCity project has certainly set new standards in many areas, especially in terms of sustainable urban development. In future, the project’s innovative impact will be further harnessed, and opportunities in the field of digitisation in particular will be integrated more closely.

Sustainable commercial spaces for Hamburg

As the world’s major cities have become increasingly dense, tradesmen are facing difficulties in offering their services locally. Despite the fact that both need each other, conflicts can arise between residential and commercial use. At the same time, it is vital to ensure that residents are supplied by local service providers – particularly in dense, highly populated neighbourhoods. What is more, local businesses also serve as employers and training providers. With their space-saving, stacked building design, new-generation industrial yards are becoming increasingly relevant in providing skilled tradesmen with suitable space. In some cases, brownfield and conversion sites can be used for this purpose. Reactivating and converting such sites not only reduces the consumption of open space, but also lays the foundation for sustainable urban development. For Hamburg-based commercial enterprises, industrial yards have always played a major role here. The Hamburg Real Estate Database (HDB) currently lists around 50 different offers, and several new yards are in the planning stages or already under construction.

PropTechs continue to drive innovation

New technologies and digital change are also affecting the market in the real estate sector, presenting all stakeholders involved with new challenges and new opportunities. Especially in this branch of the economy, many business processes are subject to ongoing digital transformation. With its dedicated Hamburg Startup Unit, Hamburg Invest offers relevant companies the chance to present themselves at the joint Hamburg stand at EXPO REAL – to make new contacts and to keep up with all the latest digital trends and opportunities in the real estate sector. This year, the following three PropTech companies will be joining the Hamburg stand and thus getting the opportunity to boost their sales activities:

moovin Immobilien specialises in digitising the rental of large housing stocks or new developments on behalf of real estate companies and helps clients establish relevant digital processes. OWNR aims to redesign the concept of housing and enable more people to move into their own home through leasing. The company buys and renovates flats and then leases them out. After 1.5 to 4 years of living there, the client can decide whether they wish to move out, stay on, rent, or buy the property. The team of STACEY Real Estate solicits co-living opportunities, i.e. temporary accommodation in shared houses or apartments. The portfolio comprises furnished private rooms in well-kept suites including Wi-Fi, all mod cons, weekly cleaning as well as joint events. The service is targeted at skilled international personnel.

The joint Hamburg stand at EXPO REAL

The following 51 partners will be present at the joint Hamburg stand at EXPO REAL 2021:

  • ADOLF WEBER Grundbesitz- und Projektgesellschaft
  • AIC Internationale Versicherungs- und Rückversicherungsmakler Koehler & Co. KG
  • ALDI Immobilienverwaltung GmbH & Co. KG
  • AUG. PRIEN Immobilien, Gesellschaft für Projektentwicklung mbH
  • Aurelis Real Estate Service GmbH
  • Bayerische Hausbau GmbH & Co. KG - Niederlassung Hamburg
  • Becken
  • Behrendt Gruppe GmbH & Co. KG
  • BRL BOEGE ROHDE LUEBBEHUESEN Partnerschaft von Rechtsanwälten, Wirtschaftsprüfern, Steuerberatern mbB
  • Dr. Helmut Greve Bau- und Boden-AG
  • Drees & Sommer SE
  • DSBC Immobilien GmbH
  • GF German Finance GmbH
  • Grossmann & Berger GmbH
  • HafenCity Hamburg GmbH
  • Hamburg Invest
  • Hamburg Port Authority AöR
  • Hamburg Trust REIM Real Estate Investment Management GmbH
  • Hamburger Sparkasse AG Unternehmensbereich Immobilienkunden
  • Hamburger Volksbank
  • HANSAINVEST Real Assets GmbH
  • HanseMerkur Grundvermögen AG
  • HC Hagemann real estate GmbH
  • IBA Hamburg GmbH
  • Freie und Hansestadt Hamburg, Landesbetrieb Immobilienmanagement und Grundvermögen
  • LIP Ludger Inholte Projektentwicklung GmbH & Co. KG
  • MOMENI Group
  • moovin Immobilien GmbH
  • NORD PROJECT GBI Beteiligungsgesellschaft mbH
  • Oberthür & Partner Rechtsanwälte
  • OTTO WULFF Bauunternehmung GmbH
  • OWNR Deutschland GmbH
  • prasch buken partner architekten bda
  • PRIMUS developments GmbH
  • Quantum Immobilien AG
  • Robert C. Spies Gewerbe & Investment GmbH & Co. KG
  • Senectus GmbH
  • Sparkasse Holstein
  • Sparkasse Lüneburg
  • STACEY Real Estate GmbH
  • STRABAG Real Estate und Züblin AG
  • Trustlog GmbH
  • VITZTHUM Projektmanagement GmbH
  • Wärme Hamburg GmbH
  • Wittlinger & Compagnie GmbH & Co. KG
  • yo'elle consulting gmbh
  • ZENK Rechtsanwälte Partnerschaft mbB

The joint Hamburg stand is being coordinated by HIS Hamburg Invest Service GmbH.


EXPO REAL is Europe’s leading real estate trade fair. This year, the event is taking place in Munich from 11 to 13 October. EXPO REAL connects industry professionals and business partners from the entire real estate life cycle – from idea and concept to investment and financing, from realisation and marketing to operation and use. Likewise, exhibitors at EXPO REAL represent the entire value chain and include e.g. project developers and project managers, investors and financiers, real estate consultants and brokers, architects and planners, corporate real estate managers and expansion managers as well as economic regions and cities.

In view of the ongoing pandemic, comprehensive safety measures will be in place at this year’s event. The local health, safety and hygiene policy includes e.g. rules and regulations regarding social distancing, ventilation of exhibition halls, mandatory wearing of FFP2 masks, hygiene precautions on-site as well as a tracing system documenting the attendance of all participants. Moreover, only individuals who are vaccinated, recovered or tested will be allowed access to the event.