Hamburg: new EU-LAC Foundation stimulates dynamism

EU-LAC Foundation with impact all over Europe

Hamburg: new EU-LAC Foundation stimulates dynamism


The formation of a competence centre for Latin America and the Caribbean is expected to stimulate relocations of companies from that region to the Hanseatic city.

Hamburg’s wooing for FDI from Latin America and the Caribbean is a prime example of its international location marketing, successfully promoting the city’s assets worldwide – and attracting new companies.

Hamburg and South America have a centuries-old tradition of close ties, not only rooted in the port. Now, the Elbe metropolis receives another trump card, making it even more attractive to Latin American companies: in late 2011, the European Union’s Latin America Foundation, short EU-LAC Foundation, will set up headquarters in Hamburg. One of the anticipated effects of the formation is to enhance the business environment for Latin American corporate settlements in Hamburg.

EU-LAC Foundation with impact all over Europe

The EU-LAC- Foundation will be a centre of competence with impact all over Europe. Its task, still to be defined in detail, will cover the following areas: strengthening of the co-operation between EU and LAC states, promoting of mutual understanding, and implementing the priorities agreed upon at the EU-LAC summits. Activities such as seminars, conferences, exhibitions, trainings, and public relations can thus be realised. Further focal goals are the promotion of research, and the integrated networking of actors from business, science, politics, and culture. The decision to set up the EU-LAC Foundation in Hamburg was taken during the EU-LAC Madrid summit in January 2011.  The approval was granted after an application procedure, won by Hamburg against Paris and Milan as competitors.

President-elect of the EU-LAC Foundation is the former EU commissioner Dr. Benita Ferrero-Waldner. The current Peruvian ambassador to the European Union, Jorge Valdez, has been designated as managing director.

Investment in logistics, aviation, and renewable energies

Numerous companies with strong Latin American ties are already active in Hamburg. Within Hamburg Süd Group, the Brazilian shipping line Aliança is an independent brand for container cargo, while Aliança Bulk (Aliabulk) operates bulk carriers under the Brazilian flag. The Chilean shipping line CSAV situated its headquarters for Europe, Scandinavia, and the Mediterranean in Hamburg, while Brazil’s orange juice exporter CitroSuco is organising its European sales from Hamburg. Meanwhile, first small and medium-sized companies from Mexico, Uruguay, and Chile follow in their footsteps and settle in Hamburg. Further investments are expected. Aviation and renewable industries are further important sectors with settlement of companies from Latin America and the Caribbean on the agenda. With Brazil, for instance, Hamburg shares mutual interests in aviation. In the sector of renewable energies, Mexico plays an important part.

Experienced partners pave the way to Hamburg

When considering relocation, expansion, or restructuring, the Hamburg Business Development Corporation is the point of contact, offering all services free of charge and fully confidential. One of its main goals is to attract more acquisitions from Latin America and the Caribbean. Brazilian companies heading to Northern Germany, however, are able to receive this support already their home country where two HamburgAmbassadors and soon also a Hamburg representative office support them along their way. Those needing advice and assistance in Hamburg will find both at the European Trade Centre for Latin America (EZLA), expanded with the support of HWF. EZLA’s concept foresees to bundle the expertise of industry professionals and to set up a business centre, a showroom, and a distribution centre available to companies. All this clearly shows: companies interested to move to Hamburg can count on many competent partners.